In our current economic climate, Global Marketers and Sales Teams have unique challenges. Whether it is finding net new contacts outside of your home country, identifying contacts protected by local opt-in legislation, or normalizing data across multiple countries, we can help.
Our global database can help you find your exact buyer within your target market. Our suppression technology will ensure you don’t pay for records you already have today.
You know the accounts and titles you want – you don’t know their names and contact details. We can provide a targeted list of buyers within your targeted accounts. Use the Company URL’s field to upload a list of websites.
Our functionality allows a user to define if the record should be imported as a lead or contact into Salesforce.com or downloaded to CSV for local use. The drop-down designation will allow a user to assign contact records to users inside of Salesforce.com.
Crossing the B2C / B2B barrier is an extension of data enrichment that most marketers are already using today. With that in mind, here are four ways to bridge the B2C / B2B gap to engage your customers and prospects more effectively.
This may seem like the easiest way to get started. After all, you are a B2B marketer, and an online form was completed with a personal email address alone. An online form alone won't provide you enough information for a complete customer profile.
This piece can also help bridge the gap, especially if you are adding profiles from LinkedIn – which is mostly a professional social network. By adding social profile information, you can pass a lead to a (BDR) business development rep who can continue the conversation in the same median, follow that person, or connect with them.
Savvy marketers will tailor content for individual emails that is more informational, less formal, and designed to stand out among a busy inbox. Think newsletter vs. demand generation or webinar vs. appointment or customer vs. prospect.
Working with onboarding companies is expensive. Try instead, going directly to the source – like Facebook – and upload your audience. With this information already appended, you'll achieve a more effective campaign across digital channels. We recently had a customer see a 4X improvement moving from Professional to Personal email addresses with this approach.
Bridging the gap from B2C to B2B, allows you to overcome some of the difficulties of data decay. B2B data expires at a 24%–36% rate per year, while personal email addresses and social profiles reflect a 2% loss. B2C bonds allow you to continue the conversation long after a customer or brand advocate has left their job and moved on to the next one.